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Sample Sentence with 価格競争

価格競争 (kakaku kyōsō: price competition)

この価格では、貴社の製品は日本市場での価格競争に勝てないでしょう。
Kono kakaku de wa, kisha no seihin wa Nihon shijō de no kakaku kyōsō ni katenai deshō.
With this price, your product would not be competitive in the Japanese market.

価格 (kakaku: price)     price + status
貴社 (kisha: your company (honorific))
     your honorable + company
製品 (seihin: manufactured goods, product)
     to manufacture + goods
日本市場 (Nihon shijō: the Japanese market)
     Japan + origin + market + market

It’s always a challenge to know whether to read 市場 as ichiba or shijō, but context should yield a hint. Here’s the way to conceive of the two terms:

ichiba: Think of a plaza where people are selling goods—typically food, but other kinds of products, as well.

shijō: There’s no physical site where people exchange goods. This term is like a virtual version of ichiba (though of course shijō has nothing to do with digital technology). The nuance of shijō is close to that of “demand,” especially in the context of this sample sentence.

(katsu: to win)

The breakdown of the words here didn’t seem to match Breen’s English translation, so I felt confused. But it helped when a native speaker offered the following rewrites, which give the flavor of what’s being said, rather than being direct translations:

With this price, you can’t expect a big market for your product in Japan.
With this price, Japanese people won’t think your product is attractive.
With this price, your product can’t win the price competition in Japan.

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