The new Avengers movie opened in Japan last Friday. The tag-line used on posters is:-
Nihon yo, kore ga eiga da.
I have two questions about this. The first is: what effect is the よ having? Does it make it say something like "Hey, Japan!"?
The second question is: what am I missing? The tag-line seems to be a statement of the very obvious. Why are they telling me it's a movie? I know it's a movie.